How Andy’s Arbor Care increase local leads with the help of Altiora Digital Marketing

The Client

Andy’s Arbor Care is a family-owned, full-service tree care business based in Michigan. For over 20 years, they have provided professional tree trimming, removal, and health assessments, earning a reputation for reliability, safety, and customer-centric service.

Despite its longstanding presence, Andy’s Arbor Care found that its digital footprint didn’t reflect the expertise and legacy it had built. Today’s homeowners and commercial clients increasingly turn to online search and social proof when choosing arbor care services—but Andy’s website and marketing didn’t fully capture that shift.

The Problem

Andy’s Arbor Care partnered with Altiora Digital Marketing to help them overcome the following challenges:

• Lack of Online Visibility
  Despite strong word-of-mouth referrals, Andy’s Arbor Care struggled to appear in local search results for key services like “tree removal,” “stump grinding,” and “emergency tree service.” The website lacked SEO optimization, structured local listings, and authoritative backlinks, limiting their reach to new potential clients.

• Underperforming Website & Lead Conversion
  The existing site design was dated, slow to load, and lacked clear calls-to-action—making it difficult for visitors to request quotes or book services. As a result, many website visitors didn’t convert into actual service inquiries

• Inconsistent Brand Messaging & Client Trust
  Andy’s Arbor Care had rich experience and client testimonials, but these weren’t effectively showcased online. Visitors didn’t get a strong sense of the company’s trustworthiness, credentials, or community ties, which are critical in the arbor care industry.
  

The Solutions

Altiora Digital Marketing worked with Andy’s Arbor Care to implement the following solutions:

• Comprehensive Local SEO Strategy
  We optimized the website for relevant keywords (e.g., “tree removal expert”), registered and optimized Google Business Profile and other local citations, and built quality local backlinks—boosting search presence in the surrounding region.
  

• Website Redesign with Conversion Focus
  We redeveloped the website with faster loading times, mobile optimization, and strategically placed “Get a Quote” and “Schedule Service” buttons. We implemented clear service pages and easy-to-use forms to guide visitors toward contact.
  

• Brand Messaging & Social Proof Enhancement
  We curated client testimonials, before-and-after project galleries, and credentials (e.g., ISA-certified arborist badges) into visually compelling sections on the site. We also highlighted community involvement and years of service to build trust.
  

• Content Marketing & Educational Resources
  To establish Andy’s Arbor Care as an authority, we created and published educational blog posts like “Signs You Need Tree Removal” and “How to Prepare for a Storm.” These resources not only aided SEO but also helped educate potential clients during decision-making.

The Results

The results of the partnership helped Andy’s Arbor Care achieve significantly improved lead generation and visibility:

• Dramatic Increase in Qualified Leads
  Within three months of launching the new site and SEO campaign, monthly inbound service requests rose by 57%, translating into an average of 34 additional leads per month.

• Enhanced Search Engine Rankings
  The company’s website now ranks in the top-3 for key local terms such as “tree trimming professionals” and “emergency tree removal expert,” up from its previous spot on page two or lower.
  

• Improved Website Engagement
  Average session duration increased by 45%, and bounce rate dropped by 30%, indicating that visitors are spending more time exploring services and are more engaged with the content.

• Stronger Brand Trust & Visibility
  Review volume on Google grew by 65%, and the average rating improved from 4.3 to 4.7, reinforcing client confidence and further boosting local ranking.
  

“Working with Altiora Digital Marketing completely transformed our online presence. We’re now getting more inquiries than ever before, and the new website truly reflects the quality of work we’ve always delivered.”

— Andy Bianchi, Owner at Andy’s Arbor Care

How Altiora Digital Marketing Can Help You Achieve Similar Results

If your company is looking to increase local leads or online sales, improve online visibility, and build stronger client trust, contact us.

Altiora Digital Marketing has a proven track record of helping local service businesse, like Andy’s Arbor Care, boost their digital presence and drive tangible, revenue-generating results. Reach out today to discover how we can bring the same success to your next marketing initiative.